Why fraXtion?

Today’s environment is challenging for Small and Mid-size business owners, Operators, and Founders to meet profit and growth targets … AND working ALONE to uncover innovative ways to increase business value in the face of unexpected risks can disrupt your business growth. Having a skilled team with a diverse toolkit of current Best Practices can be critical in guiding your steps WHILE NOT destroying your budget.

Business Growth

To sustain the growth of your business, you may need to hire people who are very experienced and match the qualifications you need. Fractional executives can show you the right direction and advise you along the way. Since they have experience with successful companies, they know just what you need to do for the growth of your business.

Budget

Small businesses can get fractional executives on board and benefit from their expertise for a certain period. This means smaller organizations don’t have to hire full-time executives to get the job done. Fractional executives also help companies save money by bringing down overheads. For instance, companies don’t have to pay health insurance or other benefits as they are not full-time employees.

Strategic Approach

If you hire a fractional executive, they can help you come up with a well-considered strategy. These experts will review all the details of your business and conduct in depth market research to come up with a plan of action.

Expert Insight

You may have several employees on board, but they may not have all the skills you require. For instance, they may not have the right cybersecurity skills, to build a robust cybersecurity roadmap and program. The best way forward is to hire a vCISO to oversee and maintain your organization’s cybersecurity.

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The Importance of SMBs

SMBs are the engine of the U.S. economy.

There are approximately 31.7 million SMBs in the U.S. which is 99.9% of all U.S. businesses. SMBs employ 60.6 million people or 47.1% of the private sector workforce.

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Diverse

Deep network of proven subject matter experts across multiple functional areas and industries.

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Vetted

Only pre-qualified providers are on our digital platform to maximize time and fit.

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Relevant

Providers have relevant and affordable services to serve your SMB specific needs.

The Importance of SMBs

SMBs are the engine of the U.S. economy.

There are approximately 31.7 million SMBs in the U.S. which is 99.9% of all U.S. businesses. SMBs employ 60.6 million people or 47.1% of the private sector workforce.

Diverse

Deep network of proven subject matter experts across multiple functional areas and industries.

Vetted

Only pre-qualified providers are on our digital platform to maximize time and fit.

Relevant

Providers have relevant and affordable services to serve your SMB specific needs.

Client Case Study

11% increase in qualified leads and 25% decrease in cost-per-lead and cost-per-acquisition

The Challenge – Get More Qualified Leads

A leading solutions provider for accountants and bookkeepers was investing a lot of time, money and resources into content marketing and thought leadership. Ownership expected marketing to drive targeted leads for the sales pipeline but wasn’t seeing enough volume to justify the spend.

The CEO and Director of Marketing from the company purchased an Advice-as-a-Service package from fraXtion to speak with a Fractional Chief Marketing Officer (CMO). Each week for the following month they met for an hour to share information, discuss their challenges, and get helpful ideas and advice.

The Solution – Insightful Advice to Change Strategy

During the engagement our Fractional CMO helped the client realize they were applying a brand awareness strategy and approach in their marketing to a problem that required direct marketing tactics.

Meaning the company’s content marketing efforts were delivering useful and helpful information but lacked any urgency or reason for the audience to act now.

Better Results – Supporting the Company’s Growth Goals

The advice and guidance provided by our Fractional CMO was well received by the client. The company CEO subsequently engaged our Fractional CMO to manage his marketing team and vendors to complete the shift to using direct response strategies and tactics to improve lead generation.

Over the next 6-months changes to the company’s marketing efforts were managed by our Fractional CMO resulting in more qualified leads for the sales team, lower cost-per-lead, and cost-per-acquisition.

Industry Expertise

  • Business and Professional Services
  • Chemicals and Biotechnology
  • Construction and Building Products
  • Consumer, Retail, Restaurants
  • Education
  • Energy, Oil, and Gas
  • Environmental and Engineering
  • Financial Services, Technology
  • Food and Beverage
  • Healthcare Services, Technology, Products
  • Manufacturing and Industrial
  • Media and Entertainment
  • Private Equity Operations
  • Transportation and Logistics
  • Telecommunications and Data
  • Technology Hardware, Software